Advanced Access Content System Licensing Administrator (AACS LA), a consortium founded in 2004,[27] had been developing the DRM platform that could be used to securely distribute movies to consumers. However, the final AACS standard was delayed,[28] and then delayed again when an important member of the Blu-ray Disc group voiced concerns.[29] At the request of the initial hardware manufacturers, including Toshiba, Pioneer, and Samsung, an interim standard was published that did not include some features, such as managed copy.[30]
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At CES 2009, Panasonic unveiled the DMP-B15, the first portable Blu-ray Disc player, and Sharp introduced the LC-BD60U and LC-BD80U series, the first LCD HDTVs with integrated Blu-ray Disc players. Sharp also announced that it would sell HDTVs with integrated Blu-ray Disc recorders in the United States by the end of 2009. Set-top box recorders were not being sold in the U.S. for fear of unauthorized copying. However, personal computers with Blu-ray recorder drives were available. In October 2009, TDK demonstrated a 10-layer 320 GB Blu-ray Disc.[96] On January 1, 2010, Sony, in association with Panasonic, announced plans to increase the storage capacity on their Blu-ray Discs from 25 GB to 33.4 GB via a technology called i-MLSE (Maximum likelihood Sequence Estimation). The higher-capacity discs, according to Sony, would be readable on existing Blu-ray Disc players with a firmware upgrade.[97] This technology was later used on BDXL discs.[98]
Blu-ray equipment is required to implement the High-bandwidth Digital Content Protection (HDCP) system to encrypt the data sent by players to rendering devices through physical connections. This is aimed at preventing the copying of copyrighted content as it travels across cables. Through a protocol flag in the media stream called the Image Constraint Token (ICT), a Blu-ray Disc can enforce its reproduction in a lower resolution whenever a full HDCP-compliant link is not used. In order to ease the transition to high definition formats, the adoption of this protection method was postponed until 2011.[213]
ROM Mark is a small amount of cryptographic data that is stored separately from normal Blu-ray Disc data, aiming to prevent replication of the discs. The cryptographic data is needed to decrypt the copyrighted disc content protected by AACS.[222] A specially licensed piece of hardware is required to insert the ROM Mark into the media during mastering. During replication, this ROM Mark is transferred together with the recorded data to the disc. In consequence, any copies of a disc made with a regular recorder will lack the ROM Mark data and will be unreadable on standard players.[citation needed]
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